WHO THIS BOOK IS FOR
If you’re in marketing or sales, or have something to sell, this book is for you. It’s the only book that offers practical solutions to common marketing problems.
Most of us are wrestling with one or more of these tasks:
• Launching a new product
• Improving your website
• Communicating with customers
• Trying to reach more prospects
• Creating a sales promotion
• Seeking more revenue
• Beating off the competition
• Aiming to increase your profit margin
So if you’re tackling any of these challenges, I’ve written it for you.
You might be working on the client side, or in an agency. You could be a consultant, a coach, or just learning about marketing. Either way, you’ll find good ideas in here.
And whether you’re highly experienced or starting out on your career, it’ll be useful. When writing the book, I was reminded of things I really should be doing.
WHAT YOU’LL LEARN
The Tactical Marketing Handbook is a practical source of ac-tionable ideas. You won’t need all of them – but there will be many nuggets you can use. Here’s what it covers:
• 14 ways to create new products
• 10 ideas for planning your marketing
• 6 methods for beating the competition
• 7 things you should do to enhance your product or service
• 12 ways to increase your price and boost your revenue
• 7 tactics to make your customers happy
• 13 communication tactics
• 20 ideas for promoting your products
• 5 ways to run a Sale
• 17 “must-have” actions to enhance your online effectiveness
The book focuses on actions that will ‘move the needle’, whether you want greater awareness, a stronger brand identity, or just more revenue.
If it isn’t actionable, it’s not in this book.